The cyber attacks on M&S, Co-op and others in recent weeks should serve as an important lesson in resilience and preparedness for UK companies.
Empty shelves can eventually be replenished. It is much more difficult to rebuild reputations.
We can help you communicate effectively to mitigate this risk.
Cyber attack as a reputation risk
These malicious events are becoming an increasingly frequent and disruptive blight on the global business landscape. It’s not only data at risk, but your brand and your reputation – both of your organisation and its leadership.
We believe that reputation and brand risk should be managed and mitigated in the same way as financial, commercial and operational risks. In that sense, strategic communications is an important part of your organisation’s insurance policies.
Large, successful, consumer-facing companies like M&S and the Co-op operate constantly in the public eye, but even they find the unforgiving floodlights of the news media deeply uncomfortable.
Most organisations and business leaders are less accustomed to the spotlight but equally at risk from cyber attacks that could thrust them into the news with little or no notice. Many will regret not investing earlier in crisis communication preparation to prepare for that eventuality. Don’t wait until a crisis hits to start planning. By then, it’s too late.
How we can help: expert crisis comms support, trusted by UK businesses
We have created one of the best and most discreet teams of corporate reputation advisers and coaches anywhere in the UK, and working with clients in the strictest of confidence.
It is populated by people who have worked at the sharp end of high-profile operational, political and regulatory crises and in senior editorial positions in the media titles covering them. We have the perspectives you need to become more resilient.
We know what it feels like in the eye of a storm, and we have methods and skills that will help you deal with the deluge.
Don’t leave your crisis communications to chance
Protecting your organisation’s brand, reputation, and leadership starts now. If you want to strengthen your crisis readiness and build a cyber crisis comms plan that works, we’re here to help. Find out how here, or contact info@charlottestreetpartners.com