Why media training matters

Communicating effectively is the foundation of success in most areas of business. Understanding something and being able to articulate it in a concise and compelling way are two different things. This is particularly true under the pressure of a media interview, a keynote speech, a presentation, a video for social media or a podcast. 

This is where our training is invaluable.

We believe the very best media training combines education, practical application, and immediate feedback and recommendations to continue improving. The journey begins with listening and understanding your communication goals and needs.

Our five-step approach

• Discovery

The first step is a discovery session to discuss participants’ goals, key messages and questions. This helps us understand the specific challenges you and your organisation face, to tailor our training. We know that clients can feel vulnerable during the media and presentation training process, so our approach is encouraging and positive.

• Research

Step two is researching you, your industry, and other factors that might influence your business, career or project. We also review relevant documents and videos that will help us provide the best training and advice possible.

• Homework

Step three is giving you some material to read and think about. To make the most of our face-to-face time we give you this in advance and ask that you highlight anything most relevant to you.

• Practical

Step four is our half-day (four hour) workshop. This can be held at your offices, our Edinburgh office, or online, with senior members of the Charlotte Street Partners team. We will record your interviews and add practical tips on lighting and posture.

• Feedback

Step five is sharing detailed written feedback and videos of the session. We understand that there can be a gap before your next presentation or interview, so we offer two follow up 30-minute calls with our team over the next 12 months to underline key points.