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Founding partner

Malcolm Robertson Charlotte street partners

Areas of Expertise

  • Strategic communications
  • Reputation management
  • CEO counsel
  • Crisis management

I’ve spent more than a quarter of a century helping organisations and individuals across business, the third sector, the arts and sport navigate a complex and often intimidating world in which the way we engage with one another has changed constantly.

I specialise in working closely with institutions and their leaders to develop long-term reputation building strategies that mirror the approach to risk that institutions take around other parts of their business, whether it be financial or operational.

Having served what I still describe as a brilliant apprenticeship with a PR agency in the west of Scotland, I enjoyed a 12-year career at airport operator BAA, during which everything that could go wrong, did go wrong. I learned about my own resilience and that of the company and the importance of taking a step back to reflect and learn lessons.

Today, I help lead the brilliant team here and work with a diverse group of clients. I also chair the board of trustees of Street Soccer Scotland and the Scotland advisory board of Unicef UK, giving me a different perspective on the lives of others and challenges that will always be greater than mine.

Otherwise, I wander about the Scottish mountains with too many cameras (and sometimes my family and our dog), indulging my great passion for landscape photography.


Send me an email, or connect with me on LinkedIn.