My experience spans almost 35 years in founder led/owner-managed, Plc and private equity backed companies. Today, I would humbly describe myself as a business transformation specialist and having held the office of CFO, COO and CEO, a multi-disciplined executive with an entrepreneurial flair for delivering maximum efficiency, profitability and shareholder value.
Following a nine-year stint with the Forte Restaurants Group, I moved into the wonderful world of marketing and communications. The past 25 years has spanned across a wide range of integrated marketing communications, creative and digital businesses across the UK, Europe, US, Africa & Asia.
Through my role as Ambassador with the Taylor Bennett Foundation and as a British/Asian, I am passionate about diversity within the PR industry. I measure success by applying a blended approach to people, quality, revenue and profit. I believe it is fundamental to deploy a combination of the right people and skills, to create an environment in which teams can collaborate and develop a culture of open and honest communication and accountability. In my experience, the underlying measure of success has been the long-term retention of clients and employees – this ultimately leads to sustainable profit growth.
I am a keen gardener, casual hill walker, frustrated tennis player and am enthusiastic about classic cars.