Go Back

Service spotlight: Public relations and strategic communications

What we can do for you – public relations and strategic communications 

As an Edinburgh PR agency, serving clients across Scotland and the wider UK, we combine local insight with national reach, we help organisations tell the stories that positively build influence and reputation. 

This can be through strategic communications, media relations, message development, press office support or media training.  

A full list of our services can be found here: https://www.charlottestreetpartners.com/services/  

 

How we help organisations tell their stories 

We start with a session to understand your existing messages and work with you to develop these to support your organisational or commercial goals. As a UK PR agency, this can take place at our Edinburgh offices, your offices, or virtually. Our team draws on its experience from a range of sectors, locations and environments to unearth the messages and stories that will deliver effective stakeholder engagement.  

 

Why use a PR agency? And why Charlotte Street Partners? 

Clients choose us for our team’s combination of strategic insight, media relationships and ability to give candid, differential advice.  

Working with our clients’ internal teams, we are expert in quickly finding newsworthy stories and turning them in to collateral that benefits their organisation. As an extension of your team, this energy and judgement is at the heart of our approach to corporate communications strategy and delivery.  

It is, of course, possible to use AI to generate a press release or blog post, but we are confident that our expertise is a key differential at a time when authenticity is prized. As a team we have written and reviewed thousands of these sorts of pieces, so we genuinely know what works.  

Telling the organisational stories you may not even know you have, we leverage our first-class relationships to connect the resulting content with the editors and audiences that make a difference.  

  

What makes our PR approach different 

Our proven public relations approach has helped our clients secure top-tier executive interviews, develop a true thought leadership position, build social reach, and drive coverage that makes a demonstrable difference to their corporate reputation and share of voice.  

In an age of misinformation, verifiable sources – earned media and press coverage – are becoming more valuable than ever. This is true in terms of how these pieces land for individual decision-makers, but also the weight given to them within generative AI queries and traditional search results.   

 

Testimonial:  

“The brief for St Andrews Links Trust is both busy and complex. Charlotte Street Partners has excelled from the start and work hand in glove with our in-house team to ensure our media and public affairs work is the very best in the sector. We like them, we trust them, and they deliver.” 

Neil Coulson, Chief Executive, St Andrews Links Trust 

 

FAQ  

What sort of clients do you work with?  

  • Our PR agency works with clients across sectors, but we have specialisms in infrastructure, energy and renewables, housing, third sector, food and drink, financial services, education, sport and hospitality. Our clients range from SMEs and non-profits to global brands.  

What do current clients say about your service?  

  • We asked The Diffley Partnership to carry out independent research into what our clients think of us.  
    • 100% of respondents highly rated the quality of our work with them.  
    • 100% said their experience of working with us was positive. 
    • 85% have been clients with us for over three years.  

What experience does your team have?  

Do you work on a retained or project basis?  

  • We deliver PR services and results under both retainer and project arrangements, but most of our clients prefer retainers for depth of relationships and long-term support.   

What makes a Scottish PR agency different? 

  • We understand the nuances and relationships that are essential for effective communications in Scotland. At the same time, our clients find we bring a fresh perspective to UK and global communications challenges.   

 What makes Charlotte Street Partners different?  

  • Deep sector expertise in energy, infrastructure, housing, food and drink, financial services, third sector and more  
  • First-class media relationships in Scotland and across the UK 
  • Trusted by leading organisations for over a decade 

Are you an Edinburgh PR agency? 

  • We are based in Edinburgh, but we deliver PR and media relations services across the UK and beyond.  

 

Work with us 

If you’d like to explore how we can help you build your profile and protect your reputation, contact us at info@charlottestreetpartners.com. To get a flavour of our insights, subscribe to our briefings: https://www.charlottestreetpartners.com/subscribe-to-our-briefings/