Published


Gravitas is an alluring quality. We know it when we see it. We can often feel it when someone enters a room. Most of us could name someone in our life who embodies it.
And yet, it is somehow elusive. Hard to accurately define and difficult to attain.
It doesn’t correlate with power, status, or wealth. We all know politicians, celebrities and businesspeople who lack gravitas. Boris, we’re looking at you.
Perhaps because of this it is one of the most common questions in coaching conversations, and in the media and presentation training we offer to CEOs and future leaders at Charlotte Street Partners.
Young people seek it. Executives want to hone it.
Gravitas means you are taken seriously, your contributions are considered important, and you are respected and trusted. In a business context it increases your ability to persuade and influence those around you, both colleagues and clients.
Ultimately, that leads to better organisational performance, promotions and increased personal confidence. This can be a virtuous cycle.
Gravitas is something that can be mastered and worked on. The complexity arises in that it must be authentic; you can’t have gravitas by pretending to be Barack Obama or David Attenborough.
This is all a tightrope that needs to be navigated. Conversational but not too talkative. Captivating but not too opinionated. Funny but not ribald.
And it has become even more complex in the virtual world: how do you develop presence if most of your interactions with colleagues and clients are on a screen?
Gravitas is like a complex compost, developed over years with a rich and balanced mix of experience, expertise, sagacity and poise.
One way to think about this is to consider the elements that can undermine our gravitas.
Avoiding all of this sloppiness helps to ensure gravitas will not drain away.
All of this is a conversation starter. The real learning starts with honest feedback from friends, family and colleagues. And then being mindful of your habits.